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How Brands Use PR Outsourcing to Influence Their Media Image

PR agencies are well placed to allow brands to massage their media profile. From NBA stars and hip-hop artists to multinational enterprises and domestic...

Why NZ News Organisations Must Go Digital

NZ news organisations have a number of different tools at their disposal to communicate with their constituents. From television broadcasters to radio stations and...

Why The Podcast Medium Works for Media Storytellers

It would be the explosion of the true crime podcast Serial that changed the landscape for media storytellers in 2014. With This American Life...

How Local Newspapers Remain Commercially Viable

The commercial viability of New Zealand newspapers at a local level remains in limbo, but this is a phenomenon occurring around the globe. From...

How Super Rugby Clubs Connect With The Local Media

The top New Zealand Super Rugby franchises understand that local media outlets are essential to connect with over the course of a regular season....
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How NZ Businesses Can Use Social Media for Research Purposes

When social media started to blossom during the mid 2000s, it was widely considered in the commercial sector to be an interesting and fun...

How Brands Use PR Outsourcing to Influence Their Media Image

PR agencies are well placed to allow brands to massage their media profile. From NBA stars and hip-hop artists to multinational enterprises and domestic...

Fun Facts About Flight of The Conchords

Flight of the Conchords is the creation of New Zealand locals Bret McKenzie and Jermaine Clement. The pair refer to themselves as “the almost...

Benefits for New Zealand Enterprises Investing in Outsourced Expertise

New Zealand businesses should approach the subject of outsourced expertise as an opportunity rather than a risk. There is always a concern that owners...

Benefits for Reporters Keeping Some Information Off The Record

When is the idea of off the record talks a good idea for a journalist? With media credibility dropping and public figures railing against...
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Editor Picks

How NZ Businesses Can Use Social Media for Research Purposes

When social media started to blossom during the mid 2000s, it was widely considered in the commercial sector to be an interesting and fun...

How Brands Use PR Outsourcing to Influence Their Media Image

PR agencies are well placed to allow brands to massage their media profile. From NBA stars and hip-hop artists to multinational enterprises and domestic...

Fun Facts About Flight of The Conchords

Flight of the Conchords is the creation of New Zealand locals Bret McKenzie and Jermaine Clement. The pair refer to themselves as “the almost...