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Why The Netflix Business Model Works

Netflix remains at the forefront of digital entertainment options for consumers all across the globe, but it did not start out with those ambitions. Co-founders Reed Hastings and Marc Randolph linked up in Scotts Valley, California in 1997. They would see the sale of a software company in Silicon Valley before combining their skillsets in marketing and mathematics to begin the startup enterprise for $2.5 million.

Their rise in the global marketplace would see the decline of Blockbuster and a major spike in DVD sales through the post. By 2002 they were selling stock in the company to shareholders and their success would occur in line with the drop in conventional VHS and DVD sales. Consumer behaviors began to change and the boost in online access altered the landscape forever.

Netflix was now a giant and a multi-billion dollar enterprise. Randolph would eventually step away just a few years into the development of the business, but Hastings would work with a new team to take this enterprise to new heights.

An enormous database of televised content is the business model that catapulted Netflix to the top of the entertainment agenda. Just by logging into one account, users can scour thousands upon thousands of options for movies and television series. Any type of genre is on show and for those that liked one program, they are provided recommendations for others.

Although Netflix is home to a range of movies, television series and documentaries that have been sourced through major networks, they are also in the business of creating their own unique content. By becoming their own production company as well as a streaming service, they are home to exclusive films and programs that generates further interest. The likes of Stranger Things, Love, Daredevil, Bloodline, Marriage Story, Bright and The Irishman would offer a further incentive for subscribers to stay connected to the service, dropping trailers and coming soon features.

A low entry fee gives Netflix the muscle to attract more eyeballs without customers locked into long-term contractual agreements. With free trials on offer, participants can get a taste of the action to see if it suits. If it does pass the check, then they can pay a subscription fee of $12.99 per month for a two-screen HD experience, or $15.99 for a premium package.

Flexibility for the consumer is another benefit that adds more value to the Netflix proposition. Whether it involves paying a premium for more than one viewer at a time to housing multiple account profiles or being compatible with different devices, the customer has the chance to access this service in a manner that suits their interests and lifestyle. From the smartphone to the tablet, the laptop, desktop and smart TV appliance, the choice is down to the user.

A steady but aggressive push into overseas markets has helped to secure most investment and business for the Netflix brand. While regions like China and North Korea have remained off limits, regions across South America, Europe, Africa, Asia and Australia have all be embraced.

It is not all great news for Netflix with the streaming giant finding themselves in major debt to the tune of $21.9 billion in 2017. This would be offset by an asset structure that is valued at $33.9 billion, giving them the leverage to cover key costs and remain a viable entity for consumers around the world.

The replication of this commercial design by the likes of Amazon Prime, Hulu, HBO Max and YouTube illustrates the power and influence of Netflix as a streaming enterprise. There might be other services that eventually overtake this brand, but it will always be the original outlet that changed the entertainment industry.

Tips for Patients Finding Niche Items at Their Canadian Pharmacy

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Trying to look around for niche items at a Canadian pharmacy can be fairly time consuming. We all know the popular brands for headaches, colds, coughs, fevers, joint pain, muscle pain and other common ailments that people suffer from week to week. The challenge often arrives for respiratory solutions, anti-inflammatories, stimulants, depressants, metabolic collections, gastrointestinal items and psychiatric components. In this setting it is important to know how customers can make this exercise easier on themselves, even if they are not confident that it will be positioned on the shelf at their nearest outlet.

Start The Search Early

Time is of the essence for niche product shoppers at a Canadian drug pharmacy. The sooner that they venture out to these locations and make contact with the business, the sooner they can make plans to import the item for the convenience of the client. This is especially the case for those patients who have been prescribed a very unique solution directly from their doctor.

Register With Pharmacies

Sometimes it helps to jump through the program with Canadian consumers as they consult with pharmacies about their niche product list. By signing up to their newsletters and alerts, it will be easier for the store to start processing orders that have to be imported from other markets both domestic and foreign.

Discuss Issue With The Doctor

Acquiring these special treatments from a Canadian pharmacy is a challenge that a doctor will be all too aware of. In some cases, they will be able to consult with a business before the patient even makes the journey, ensuring they are not engaged in a wild goose chase. If this is the situation, they will be able to outline an alternative medicine that will produce similar results, or to discuss other plans where they can track the condition and wait for the right item to be made available.

Discuss Issue With The Pharmacist

For those participants who have been rushed out of the doctor’s office or have ventured downtown in the hope of finding the right brand at their Canadian pharmacy, they can always consult with a representative right there. Professionals in this sector need to be across every detail on every drug, ensuring they are passing on the best medical advice even for those who are seeking a purchase over the counter. Talk to them about what they require for the condition and see what they say about their niche quantities.

Read Pharmaceutical Information Online

Some clients will be buying these niche collections from a Canadian pharmacy for the very first time. If they are worried about availability, confused about the application, the manner in which it is to be used or any potential side effects, it is worthwhile reading up about the brand online. Only stick to reputable sites where they are actually supplied to ensure that people are not receiving false details because that can be a genuine problem for participants in 2021.

Understand That Comparable Brands Might Be The Only Solution

Among all of the different approaches that shoppers can take with niche brands at a Canadian pharmacy, it is the acceptance that a comparable item might have to be sourced instead. There is so much competition and fluctuation with these goods, there can rarely be guarantees extended to men and women that their specific medicine will be on hand at the time they ask.

Under most conditions, customers will be able to stay in contact with a trusted Canadian pharmacy and ensure that their required medicine is on hand when they require it. By keeping in close contact with these specialists, they will be able to make provisions and inform them about updates before they reach the emergency stage.

Benefits for Professionals Being Digitally Savvy

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Young professionals already understand the benefit of being digitally savvy for their career path. Being exposed to online portals is part and parcel of their lifestyle, giving them an advantage over their older counterparts in the commercial space. Yet there are workers who are looking for progression and new opportunities who might not have that awareness and confidence.

There are employers who will be happy to engage educational programs to bring others up to speed, but there are roles that require this expertise to be part of the package. Whether it is the use of desktops and laptops to tablets or phones, organisations have already transitioned to becoming digital enterprises at all levels of their department.

It is essential for participants to be digitally savvy in the 21st century for their work commitments because this is the trend of commercial operations. No matter what sector they are based in, from retail to IT development, real estate, agriculture or manufacturing, being able to use digital devices and platforms is not just a beneficial feature but a mandatory requirement. Approximately 4.5 billion people have been deemed to use the web in some shape or form as of 2020, illustrating that the constituency for online content and information is accounting for more than half of the planet. Employers recognise that their staff have to be up to date on these measures because their clientele and commercial partners will expect expertise on this count.

While the 4.5 billion figure offers a macro examination of this field, it is the commerce that occurs with smartphone devices that requires special attention. Customers and staff members will be utilising apps and websites through their handheld device, making enquiries, creating orders and reading up on stock lists and opening hours. There is approximately 5 billion mobile devices in operation, outlining how important it is for professionals to be across their digital responsibilities.

There is a social skill component for those workers who want to be digitally savvy moving forward. Without a clear understanding for what type of content is feasible, what is sensitive and what violates terms and conditions of use, it is fundamental to learn about socially acceptable forms of online communication and sharing information. There is always the threat of data falling into the wrong hands or being the victim of hackers, an event that can be the downfall of an entire enterprise. Participants need to know about the content they are sharing on the web and how to engage smart security measures that lowers the risk of exposure.

Professionals should consider themselves digitally savvy if they want to make themselves an attractive proposition to prospective employers. The nature of a full-time role in the 21st century can include a range of titles that has some form of an online component. This will feature email, mobile, social media, SEO, analytics, planning and beyond. If there is a blind spot in this domain and a lack of attention paid to the field, then other candidates suddenly become preferable.

People who are digitally savvy in their field have the capacity to be critical thinkers. No matter what role they happen to find themselves in, there will be different websites and sources of information that might not be trustworthy. Having that instinct, especially for researchers, is a major benefit for their profession. In an environment where statements, press releases and actions are determined by reported events and collecting sets of data, assessing what is authentic and what requires further examination is a key skill.

It is expected that professionals who are putting their names out there will be literate with digital applications. The good news is that there is plenty of educational materials and programs to use to bring people up to speed. Once they feel comfortable with these tools, they can combine their other skillsets with online expertise.

Interesting Facts About Jacinda Ardern

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The story of Jacinda Ardern is a remarkable rise to power for a woman who was raised on a modest apple farm. Born in Hamilton on July 26, 1980, the Kiwi native would grow up in Murupara while her father Ross operated in the community as a policeman.

The field of politics was something that always kept Ardern curious. As she balanced work duties at a nearby fish and chip shop, she would graduate with a Bachelor of Communication Studies in PR and politics from the University of Waikato.

To broaden her horizons having become the youngest member of the Labour party at just 17, she travelled to New York City. This trip became notable because Ardern would volunteer at a soup kitchen to feed the homeless.

2005 would see Ardern leave The Church of Jesus Christ of Latter-day Saints due to her support for gay rights and same-sex marriage, a stance that would be in opposition to the church and their beliefs.

London was the next destination for Ardern, extending her CV in the field of international politics. She would operate as a policy adviser for former British Prime Minister Tony Blair. It would be the setting for her to question Blair over the UK’s involvement in the Iraq War in 2011.

Human rights remained on the agenda for the Labour Party loyalist, becoming the President of the International Unions of Socialist Youth. It would open doors to various travel opportunities across Asia, particularly Jordan, China and Lebanon.

Although international politics is where Jacinda Ardern truly made her name, she would have a stint performing as a DJ at Auckland’s Laneway Festival. Local New Zealand acts like Opossom and Street Chart have been said to be among her favourites, but the Beatles are also a music preference for the national leader.

Yet it would be elected office that became her calling in 2008. Ardern stood for the Labour candidate in Waikato and became the youngest sitting MP in parliament at just 30 years of age.

Ardern would meet her husband Clarke Gayford in 2012 while he was operating as a television presenter, becoming engaged seven years later on May 3, 2019.

As leader of the opposition heading into the 2017 national election, the positive media coverage and swarm of public support would see the term ‘Jacindamania’ created. Even international outlets including CNN would place a focus on the election, standing as the second female leader of her party following Helen Clark.

Jacinda Ardern would rise to become the head of her government at the age of 37 on October 26, 2017. This would be the youngest age for a female in that position anywhere around the globe.

To add to this historic moment, she would only be the second head of government to give birth while in office, joining former Pakistan Prime Minister Banazir Bhutto who served two separate terms in the country.

Jacinda Ardern is proud to call herself a progressive and a socialist to signify her political philosophies. She would famously outline that capitalism as a global system has been a blatant failure given the causes that she has decided to champion. The top of her agenda for the Labour Party has been social inequality and a housing crisis that has adversely impacted New Zealand communities for years.

The atrocity that occurred at Christchurch on March 15, 2019 would be the basis for Jacinda Ardern to lead on New Zealand gun reform. The far right terrorist attack at Al Noor Mosque killed 51 and injured 49 people. She would push forward with a royal commission into the tragedy before gun reform was enacted.

The Prime Minister remains a supporter of the Super Rugby franchise side the Chiefs. Jacinda Ardern would make second for the World’s Greatest Leaders in 2019 for Fortune Magazine.

Benefits for Small Businesses Going Green

Small businesses that are looking to go green should recognize that this exercise offers a net positive for owners and managers. There are plenty of entrepreneurs and industry specialists who will promote a sustainable brand, but taking the steps to embracing this philosophy actually offers key dividends that are accounted for at the end of the financial year.

Figures like Bill Gates and Michael Bloomberg are big proponents of sustainable energy resources, tapping into a modern form of technology that cuts down on their carbon footprint. No matter if the commercial space is an office, a warehouse, a shed or a tyre yard, there are benefits for moving to green energy systems.

Reducing operational costs is why small businesses decide to embrace the advent of green technologies. Although the installation fees and expert assistance can be an initial investment that has to be balanced, the monthly utility bill will drop each and every time with the use of these units. Given that they leverage sunlight and wind without burning fossil fuels, these products are cheaper to use for enterprises at a local level.

Taking advantage of public schemes and government financial incentives will be on the table for small businesses who do embrace environmentally friendly technologies. There is a need to push companies off the public grid to become 100% energy independent. This will allow commercial operators to cover these installation costs without feeling as though they are plunging into the red for the sake of this project.

One of the joys for small businesses deciding to go green is that this energy infrastructure has a longer lifespan. While electrical and gas elements still have their place, the inclusion of solar designs and wind turbines will last the client much longer without the need for maintenance and repair intervention over that same period. Those costs to keep traditional facilities up and running can be a real drain for local enterprises who cannot afford to run poor performing technology.

Fortunately there is a degree of flexibility for small companies who want to be able to use green technology for their own gain. The most common form will be sourced through solar panels that are installed on the roof for maximum exposure. Yet there will be wind turbines, smart power bars, programmed thermostats and geothermal power brands that allow clients to be efficient with their appliances.

A healthy work environment is not always possible for small businesses depending on the nature of their work, but this objective is achievable with the implementation of green resources. Gas utilities are always at risk of leaking and electric outlets can create electrical shocks and explosions. This is a threat that also places a strain on heating utensils, faucets and other domains. A green work environment is a safe work environment, making it a more attractive proposition for domestic workers at all levels and across all departments.

It stands to reason that the public relations boost is a key reason why small businesses decide that the green switch is right for them. Many of the top outlets across the globe have understood the power and influence of becoming an environmentally conscious enterprise. This will include IBM, IKEA and Panasonic who have all made major steps to reducing their carbon footprint to work in a sustainable fashion.

Small businesses will rely on local connections to get the best deal for themselves. By engaging with specialists in this domain, they can see what outlets are on offer, what is affordable and where the tax dividends and public schemes come into play. Green technologies work on a number of levels for small operators, giving them the tools to compete with big businesses while maximizing their own resources in the process.

Why NZ News Organisations Must Go Digital

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NZ news organisations have a number of different tools at their disposal to communicate with their constituents. From television broadcasters to radio stations and newspapers, it is the digital forum where these enterprises are needing to adapt – and quickly! The competition across New Zealand is not the same as the United States, United Kingdom or even Australia, but many of the same challenges and opportunities exist in this environment.

There are viewers, readers and listeners who remain wedded to their traditional habits and will be happy to stick with these mediums so long as they remain in place. Yet a growing percentage of citizens at community level are receiving their news through their digital devices. This is a trend that is heading in only one direction.

The financial component is the single biggest driver which has seen NZ news organisations making the switch across to a digital profile. The price of printing and distributing newspapers, running deluxe television studios and radio station hubs is costly business. It is not just the news personalities that front those enterprises but all of the additional staff that have to produce the content behind the scenes where the money really escalates. By embracing website integration with streaming and publishing tools at a lower rate, the overheads become more manageable.

NZ news organisations are geared to serve the interests of the public and if their consumption habits change over time, then it is the responsibility of the business to adapt their working model to meet that requirement. In the current landscape the smart TV, the laptop, the smartphone, the desktop and tablet are commonly the tools of choice to see what is happening in the world day to day. Expecting the community to gravitate to their standard television set or their car radio station doesn’t have the influence that it used to have.

The fact remains that NZ news organisations can achieve more reach to more people when they embrace digital forms of technology. Websites offer brands a chance to share their content through a series of various channels 24 hours of the day and 7 days a week. There is no interruption with broadcast scheduling or advertisements that interfere with the production. Sites like Facebook, YouTube, Instagram and podcast outlets including iTunes and Spotify give news networks an opportunity to tap into new markets. The focus on the news agenda can stay the same, but their flexibility across these domains will increase their following.

The quality of the content will improve when NZ news organisations are tapped into social media feeds, live streaming, digital mapping and other modern features that add value to the production. Waiting until 6pm to receive the official news bulletin or the next day when the paper arrives is too late in the cycle to stay up to date with what is happening locally, nationally and overseas. By having these outlets available, the organisation can broadcast live news conferences, events and information form trusted sources as soon as they receive it.

It is an unfortunate reality but there are enough case studies of NZ news organisations at a local level folding or being acquired to save on costs. Some owners will move reluctantly to this change while others are already ahead of the curve to embrace new strategies and tools that make their work easier and more cost efficient over the course.

NZ news organisations at their core are a public good and they must remain viable. In order to achieve that target, they have to recognise and adapt to digital forms of communication with their followers. The technology is there and available to make it happen for the business.

A Diet Plan for Super Rugby Players to Follow

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Amateur rugby players who are looking to take the next step in their development have a lot of advice to follow. From the strength and conditioning component of the sport to rehabilitation exercises and the practice of key skills like passing, tactical kicking, explosive movement, tackling and operating around rucks and mauls, there are various levels of complexity to incorporate for players at all levels.

Yet it is the food consumed across a day and a week that will help to optimise the tools at their disposal. No matter if it is backs or forwards, this heavy contact, high intensity game requires a mixture of endurance, strength, speed and mental concentration under pressure.

From Dan Carter to Richie McCaw, Beauden Barrett, Same Cane, Kieran Read, Aaron Smith and Brodie Retallick, these stars of the game at Super Rugby and international level have been taught to follow a strict regiment to get the best out of their bodies and their skills.

The first element that has to be incorporated within the Super Rugby diet plan is including key proteins into the mix. This is the first of what is known as the ‘macronutrient’ basis that players will adhere to in order to bulk up for a pre-season training regiment, adding together protein, carbohydrates and fats. It is used to build up muscle mass and to repair muscle tissue. The best forms of protein for professionals in this setting is chicken, brown rice, eggs, red meat, fish and turkey.

No one can rise to the level of Super Rugby if vegetables are not a mandatory part of their daily diet plan. These goodies are packed with essential antioxidants and nutrients that supports physical development and recovery. Any vegetable will suffice in this setting as they are supposed to be consumed with every meal. From carrots and broccoli to tomatoes, beetroots, lettuce, potatoes, spinach and zucchini, dieticians will rarely advise players that they are having too many vegetables.

Carbohydrates offer fuel for the fire as far as Super Rugby players are concerned. When they manage this element correct, they are well on the path to designing a diet plan that works for them. The glycogen that is stored in the muscles requires carbs to generate that energy source. Items like white rice, oats, pasta, white bread and biscuits are ideal and help smaller players to grow mass.

There is a crucial distinction to make for Super Rugby players when it comes to the fat that they consume as part of their weekly diet plan. The wrong fats will make the schedule completely ineffective. This is where professionals will be advised to have avocados, whole eggs, extra virgin olive oil, oily fish and coconut oil as part of their meal pattern.

If the players are adhering to a regular diet plan that does not deviate too far off the standard path, then they will usually have four meals over a 24-hour span. This will incorporate breakfast, lunch, an afternoon meal and dinner. The calorie count will vary depending on the skin folds of the professional and their targeted goal, but it will be anywhere from 3000 to 3500 calories, including about 200g of protein, 300 carbohydrates and 125g of fat. Even meal will incorporate some form of protein, vegetable and carbs with some fats utilised at select times.

Of course no two rugby players or Super Rugby players are the same when it comes to the diet plan they establish. There will be dieticians and strength and conditioning coaches who are part of the backroom staff who also advise individuals to use supplements with the appropriate vitamins and minerals. This is designed to build up immunity to common illnesses and to facilitate healthy rehabilitation from injuries and the impacts of heavy contact on the body.

How Lorde Conquered The Music Charts

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Lorde would be the stage name for singer and songwriter Ella Marija Lani Yelich-O’Connor. The title would take inspiration from the aristocracy social class, giving the youngster a platform to conquer the music charts.

The New Zealand native was born in Takapuna on November 7, 1996. Mother Sonja worked as a poet and father Vic a civil engineer. Yelich O’Connor would grow up with her three siblings Angelo, India and Jerry in the town of Devonport.

Her talent was obvious at a young age. So much so that Universal Music would recognise her gifts at a local school talent event. Yelich O’Connor was singing ‘Warwick Avenue’  by Duffy before a talent scout from the label identified her skills.

Music writing has always been a part of her repertoire. She would recall that one of her first original songs would be something of a diss track that focused on a peer in her year at school, taking aim at her melodramatic behaviour and impacting on the reputation of that year to others.

Lou Reed would be an inspiration to Lorde with the late musician offering a template for his own career path. She would consider the tracks ‘Heroin’ and ‘Perfect Day’ as close to perfection for a musical creation, arguing that “Lou Reed taught me that unflinching honesty is a very powerful tool in song writing.”

Lorde’s debut studio album Pure Heroine would win widespread acclaim upon its release in 2013. The leading single ‘Royals’ is said to be inspired by artists like Kanye West and Lana Del Rey who showcased “unobtainable opulence.” Lorde and West would eventually meet in person during a set at Later with Jools Holland for the BBC.

Other titles like ‘Tennis Court’ and ‘Team’ would help the album to number one in Australia, Croatia, Greece, Ireland, Mexico, South Africa, US digital album billboard and of course New Zealand. It would take 5 million certified sales worldwide with gold and platinum status.

The follow up album Melodrama would be released in 2017. The title would be recorded across New York and Los Angeles with ‘Green Light’, ‘Homemade Dynamite’ and ‘Perfect Places’ being the leading singles. The passing of artists Prince and David Bowie would be cited as inspiration during the production process.

Although the critics would rate the album highly, the commercial figures could not replicate the success of her previous effort. Melodrama would see a total of 400,000 sales globally despite taking number one spot on the US Billboard 200 charts.

Lorde has completed two world tours courtesy of Pure Heroine Tour spanning 2013 and 2014 and Melodrama World Tour that spanned 2017 and 2018. This is a schedule that incorporated Los Angeles, New York, San Francisco, Seattle, Portland, Dallas, Washington DC, Chicago, Toronto, Sydney, Brisbane, Melbourne, Perth, Mexico City, Berlin, Paris, London, Tokyo, Auckland, Wellington and more.

The idea of a female recording artist being a sexualised performer is not something that Lorde has gravitated towards. In fact, Yelich O’Connor is far more of an introvert and prefers to focus on her music rather than showing off skin and being a figure of objectivity.

This would be crystalised with her interview with V, outlining that the approach is a deliberate choice given what she feels comfortable doing and what she has seen from contemporaries who have taken a different stance on the subject. “I have nothing against anyone getting naked,” she famously told the outlet. “I just don’t think it really would compliment my music in any way or help me tell a story any better.”

Lorde enjoys Croatian and New Zealand citizenship given the heritage on her mother’s side of the family, taking up residency in the Auckland suburb of Herne Bay in 2016.

Tips for Young Families Investing in Their Own New Zealand Home

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Young families who are looking to make a splash in the property market are making a wise move. Owning a home in New Zealand remains one of the safest investment decisions available. While other stocks and commodities rise and fall in value, good old fashion bricks and mortar offers the type of stability that couples really do require.

For those in their 20s and 30s who are on this excursion, there will be no shortage of advice and talking points that they can access as clients. Although some practices have changed over time with fluctuations in community behaviours, there are certain principles that have proven to be successful.

Half of the challenge with young families in New Zealand is identifying a local area where the property value will increase over time. Although it is hard to pinpoint regions where values are depreciating, conveyance specialists and real estate agents will be in a position to track valuations over the span of years and decades. What are the local services and amenities like in the community? Are the shopping centres, schools and sports fields up to code? Is there a public transport infrastructure? Is the population increasing or decreasing and if so, what is the cause?

Establishing a budget is a key parameter for young families to recognise. This is essential given the discussions that will be had with banks regarding mortgage agreements and real estate agents who will be vying for commission. Allowing a $500,000 budget to suddenly blow out to a $750,000 investment will only grow the level of debt and burden for young New Zealand couples who want to be savvy about their long-term choice. By coming together to define a financial figure, the rest of the decision making process is made on the margins.

Certified inspections should be part and parcel of any property investment strategy that young families embark on. There will be agents and conveyance firms who will have the right connections in this department, but it is essential to ensure that the property is up to code. If there is any issues with the infrastructure that could pose a health and safety hazard, not to mention a costly figure to manage the redevelopment project, then they have to be red flagged and made official as soon as possible. That will help to ward off a poor deal or to assist with insurance measures down the line.

Taking stock of the ongoing costs is a domain that young families have to appreciate as they invest in this endeavour. It could be the repair and maintenance of a hot water system, a roofing appliance, a staircase, garage door mechanism or another asset that has to be paid for over the span of months and years.

Although emotion can be a major factor for young families looking around the local New Zealand market, it is paramount to think about this project as strategically as possible. There could be family history with the location or some degree of sentimental value that makes the home feel too good to be true. However, if it falls short on these other markers that have been discussed, then that sentimentality won’t offer the type of long-term value that homeowners are craving.

Consulting with industry experts can allow young families to canvas opinion from those professionals who study the market with meticulous detail. They do not have to dictate the path of the investment for local clients in New Zealand, but they will provide context for the decision making process given the information that they have obtained. This exciting adventure is not quite an exact science given the external factors at play, but their guidance can really offer peace of mind.

Why The Podcast Medium Works for Media Storytellers

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It would be the explosion of the true crime podcast Serial that changed the landscape for media storytellers in 2014. With This American Life producing the series from investigative journalist Sarah Koenig, the program would document the Hae Min Lee murder investigation from 1999, an event that would lead to the conviction of Adnan Syed.

The work by Koenig in conjunction with This American Life won widespread acclaim and tens of millions of downloads across the globe, with some arriving years later to the phenomenon.

It was an event that was not just groundbreaking for the career of Koenig, but for media storytellers and their connection to the podcast format. What was considered quite a niche activity soon went mainstream, opening up new opportunities for reporters and investigators at large.

The great news for media storytellers with the podcast format is that it is an open forum that can be designed and produced in any type of fashion. Serial followed a week-by-week look into the events that led to the arrest and trial of Syed, but outlets like The New York Times will release their program The Daily that offers a concise 15-20 minute look at the daily headlines from their paper.

A lack of commercial interests ensures that the podcast does not have to be interrupted and the story can remain on course. Fortunately these platforms are still open to business backing with sponsorship opportunities and some paid advertising breaks, but reporters and podcast hosts have the opportunity to expand on any number of topics they wish. Some will keep their content condensed and focused while others can expand to 3-4 hours per episode.

This is where the likes of Joe Rogan, Russell Brand, Marc Maron and others have tapped into a medium that opens up conversations with public figures. It is not limited by commercial breaks or television tropes that restrict the type of honest access that the podcast enjoys. That principle translates to media storytellers who can set their agenda and narrative the way that they see fit.

The sheer volume of access to a podcast is made possible when taking stock of the providers in the marketplace. With iTunes, Spotify, Podbean, Audible and Buzzsprout, there is a range of hosts and outlets that will offer this content for iOs and Android users respectively. Some media outlets will develop an exclusive deal with one of these hosts like the lucrative deal Joe Rogan secured with Spotify in 2020, but others will be open to a range of providers.

Although there are paid subscription options with a podcast series through services like Patreon, this is essentially free content for the user. Media storytellers can be hidden behind a pay wall through a major broadsheet newspaper or a cable news provider. In this setting, they are free of editorial constraints and broadcast their reporting and their stories direct to the consumer without requesting fees.

Listeners who are scanning for a podcast that would peak their interest can easily identify a series that works for them. This form of content is categorized according to the genre, sorting them out from sports to politics, news to lifestyle and movies to technology.

With approximately one in three Americans downloading a podcast at least once per month and upwards of 850,000 podcasts available to download around the globe, this is an industry that is only increasing at rapid speed. Media storytellers have the autonomy with this format to create and broadcast how they see fit, breaking down the walls of convention that have dictated how they operate for generations. Thankfully that dynamic is changing.