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Fake ‘TikTok Pro’ Links Targeting WhatsApp Users With Malware: Report

Ethan White
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Fake ‘TikTok Pro’ Links Targeting WhatsApp Users With Malware: Report

The Maharashtra Cyber Police has warned that criminals are sending fake ‘TikTok Pro’ links via WhatsApp to steal user-data. Cyber-criminals are reportedly creating fake Tiktok Pro links that point users at malware-laden content. The malicious links are apparently meant to trap people who want to download the video-sharing application. The real app, however, is now banned in the country along with several other Chinese apps. The cyber-police urged citizens not to click on any such links received through texts or instant messaging apps.

The development comes in the wake of the recent ban imposed on TikTok by the Indian government. In fact, in light of the escalating tensions between China and the US, even the US govt is reportedly contemplating a ban on the popular video-sharing platform. However, whether that eventually happens or not remains to be seen.

Owned by China-based tech company, ByteDance, TikTok has been trying desperately hard to distance itself from China. The company is reportedly considering shifting its global headquarters outside China to address concerns expressed by some US lawmakers and security agencies. The company also pulled out of Hong Kong this week after Beijing implemented a controversial new ‘security law’.

Following its ban in India last week, the company’s CEO, Kevin Mayer, also claimed that the company has never handed over data of Indian users to the Chinese government. He further claimed that the company wouldn’t comply with such an order even if Beijing asked for it. The company also promised to set up a data center in India to comply with the country’s data privacy laws.

How New Zealanders Can Invest in a Startup Venture

Claire Morgan
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How New Zealanders Can Invest in a Startup Venture

Creating a startup venture can be the best or worst thing in the world depending on the experience of the individual. More than half of these projects in New Zealand will fail inside the first 12 months, outlining how competitive and risky these enterprises can be at any given moment. There are a lot of factors involved that will determine the fate of the concept, but those who have the drive to make it a success can make it work for them.

What will be required is a set of key objectives that allows all parties to work towards the same target. Perhaps this is a blueprint designed around financial goals, business interest or other metrics that demonstrate sustainable growth. Once these objectives have been established, it will be easier to create a path that follows sound principles and a coherent commercial plan.

Research is the bedrock that makes any successful startup venture work for New Zealanders. Founders and owners have to assess their particular niche, understanding what value it brings to the community, what prices are set by the market, what elements impact the fluctuations in price, technology that can make the process more efficient and other components that will be evident in the years to follow. Studying the field is an investment in developing the intellectual property, ensuring that the right people have their finger on the pulse.

The team members that work within the walls of the startup venture will often dictate the trajectory of the enterprise. From the office manager to the sales staff, the engineers, the marketing specialists, developer officers, customer service representatives and those at the top of the hierarchy, the execution of their unique roles have to be aligned to the greater goals and business interests of the organisation. This is a domain that comes down to hiring and talent acquisition, following an instinct that brings aboard talent and hard work.

Establishing local connections and working relationships will allow a startup venture to go to the next level. Suppliers for product components, couriers, commercial investors and website hosts are all part of the project whether they have a direct or indirect footprint. If there are skilled people who can build on those connections and work with trustworthy professionals in the area, then many of the logistical hurdles can be managed down the line. No one can succeed in this environment through individual skill or sheer luck because at some point in time, others have to be trusted outside of the enterprise.

Having investment capital and a sound financial strategy is where a startup venture either thrives or collapses. It is a major factor that outlines why more than half of these projects cannot be sustained beyond the first year of operation, failing to find the funds or leverage their capital in the right departments. Some of this money can be earned through other businesses that are sold outright, or by attracting commercial interests from outside parties, giving them a chance to own a percentage of the brand depending on the size of their generosity.

Anticipating setbacks and disappointments should be part of the equation for Kiwis that want their startup venture to last the distance. This is not about planning to fail, but to have a flexible operating model that takes advantage of contingencies. It could be the removal of an investor, an issue with production of a manufacturing component or a spike in prices with certain couriers. Whatever the case may be, a thriving startup venture on New Zealand shores will follow a strict set of protocols that can quickly switch attention to a sound solution.

MediaTek’s Dimensity 600 Chips Might Bring 5G to Sub-Rs 20,000 Phones

Ethan White
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MediaTek’s Dimensity 600 Chips Might Bring 5G to Sub-Rs 20,000 Phones

Taiwanese fabless semiconductor company, Mediatek, is reportedly all set to launch the Dimensity 600 mobile processor with 5G connectivity. That’s according to the Taiwan Economic Daily, which claims that the chip will be officially launched during the current quarter. MediaTek was expected to launch the Dimensity 600 back in March. However, the company ended up announcing the Dimensity 1000+ instead. It is a slightly modified version of the Density 1000 it had announced last year.

Meanwhile, the latest report further suggests that the company has already received a large number of orders for the yet-to-be-launched chipset. It’s not difficult to understand why the Dimensity 600 is receiving such a massive response from smartphone manufacturers. While the Snapdragon 765 and Dimensity 800 platforms have already democratized 5G smartphones, the upcoming chipset is expected to further reduce the price of 5G handsets and bring the technology to even more users.

If rumors are to be believed, the Dimensity 600 might bring 5G handsets to the sub-Rs. 20,000 segment in India and the sub-$300 segment globally. There’s no exact word on which companies are placing orders for the upcoming chipset. However, most of these vendors are reportedly planning to launch their Dimensity 600-powered devices before the end of the year.

Just a month after announcing the Dimensity 1000 5G chipset, MediaTek unveiled its Dimensity 800 mobile processor for mid-range devices with 5G connectivity. The chip is now making its way to mid-range smartphones. However, with the Dimensity 600, MediaTek seemingly wants to up the ante and reach a whole new audience. It will be interesting to see how it fares, given that potentially large markets for the Dimensity 600, like India, are unlikely to get 5G networks any time soon.

How The Moneyball Approach Changed Sports Research Forever

Nathan Whitford
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How The Moneyball Approach Changed Sports Research Forever

The 2011 sports drama Moneyball starring Brad Pitt would win widespread Hollywood acclaim upon its release, but it was a movie that highlighted a greater discovery in the sports research field. The subject of baseball statistics was never considered an attractive topic, even for those fans, coaches and players who loved the game for generations. Yet the principles of this approach would be examined and replicated by sports enterprises across every discipline and every competition to one degree or another.

Baseball statistics expert Bill James would be the writer who published a series of books during the 1970s and 1980s, delving into the game like no one before him. Whereas scouting networks and those inside the game were focused on the obvious numbers and the aesthetics of hitters and pitchers, James would assess what the numbers actually meant and where the value could be found.

His consultations with big league teams would yield results. While hits, strikes and other generic measurements were part of the package, he would develop new algorithms. Metrics like range factor, runs created, win shares, secondary average temperature gauge and game score were entirely new to this environment. One man who would pay close attention to this phenomenon was Oakland A’s general manager Billy Beane.

Alongside his assistant Paul DePodesta, the pair would be at the forefront of the ‘Moneyball’ approach. It would be a term that described the analysing of the market for players who were undervalued before selling off players for what they deemed as overvalue. Those statistical frameworks adopted by James would be the foundation for Beane and DePodesta to alter the roster of the Oakland A’s, reaching the playoffs every year from 2000 to 2003, including a 20 game winning streak in 2002.

In the sports research field, ‘Moneyball’ removed the aesthetic profile of a player and focused on their core skillset. Hitters like Scott Hatteberg were considered too slow and one-dimensional to make a success with a big franchise, but his on-base percentage made him a key asset in California. The same for pitcher Chad Bradford, utilising an unorthodox pitching style that didn’t compute with baseball convention.

Arguably the biggest impact of the ‘Moneyball’ approach was the capacity for smaller teams with fewer resources to compete with the big sides in their league. It would be a misconception to say that those bigger teams could not emulate these strategies for their own gain, but the Oakland A’s would regularly outperform MLB franchises with much larger budgets, upending a system that has been designed to allow financial muscle to dominate the landscape.

The concept of ‘outsmarting the market’ suddenly became possible because the traditional way of scouting players and building rosters was outdated. It was not enough to research players based on their bread and butter statistics because there were other sets of data that illustrated their actual value to a winning team over the course of a regular season.

The very idea of ‘Moneyball’ has been hotly debated and contested in the years since. Now that this level of detail is not a new phenomenon, there are different operating models within baseball and other sports that are being utilised.

However, the innovations designed by James and enacted by Beane at the Oakland A’s revolutionised how managers and scouts looked at their practice. The lucrative offer to Beane by the Boston Red Sox of a five-year $12.5 million deal in 2002 illustrated how much value his insights were. Building a roster and squad at a sporting club had to incorporate the most exact of profile information, embracing a strategy that would change how sports organisations operated forever.

How Young Professionals Can Become Independent On Their Career Path

Claire Morgan
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How Young Professionals Can Become Independent On Their Career Path

Young professionals can be independent in the 21st century. Innovations in digital technology have made that possible. If the objective is to be flexible and adaptable in the working environment, then individuals need to follow a set of sound principles. Being tied to a single employer can be a risky venture in an uncertain economy, but people must have the tools to stay ahead of the curve.

One of the hardest lessons that young professionals need to understand is that reaching for the sky is too big a leap from a standing start. Ambition is a key ingredient for individuals to have in their profession, but participants have to be strategic and grounded with their approach at the initial planning stage. Short of a massive cash injection, workers need to apply for jobs that they have skills with and market themselves to clients and employers who will benefit from that intervention. Trying to become the next Elon Musk or Mark Cuban cannot be achieved in a matter of weeks or months without that initial understanding.

Another difficult concept is grasp is the experience of rejection and setbacks. Young operators who want to get their name out there are not always well versed in accepting this news or being on the end of criticism, whether it is even well intended or constructive by nature. Take note of feedback, ask for areas of improvement and keep lines of communication open for opportunities that open up down the line.

Building a professional profile online is where young professionals essentially establish their own plan. Whether they are looking to engage with operators domestically in New Zealand or venture out to overseas employers, having a sustained digital presence can break down a lot of barriers. This should incorporate a LinkedIn profile to allow prospective networks to shortlist candidates. It can also feature a personal website that includes links to previous work and blog writing that demonstrates an understanding of a particular niche.

That niche is a key talking point for young professionals who cannot be all things to all people. By establishing a target market of expertise, suddenly the path becomes clear for prospective employers, business partners or developing a concept for a startup as an owner or sole contracting service. It could be within the domain of IT, software development, sales, journalism, research, manufacturing, accounting, social media management, consultancy, content creation, public relations, website development or another profile altogether.

Being self-critical is a skill that is not too evident with young or old professionals. Having an ego and drive means that individuals will often venture forward in hope or expectation, rarely stopping to consider if they have done their research, know the task that is at hand and if they present themselves to others in the right fashion. Taking note of past mistakes is how people grow, whether that is in a commercial capacity or socially.

Enjoying a reputation of reliability and professionalism is where young participants can really succeed in the commercial sector. Employers will be far more forgiving of men and women who apply themselves 100% of the time than those who arrive with a higher IQ but fail to incorporate themselves into the company culture. Hard work and effort won’t excuse every error or open every door, but it will separate those who are committed to the task.

Young professionals will finally be on the path to independence when they do not rely on outside assistance. For those who rely on colleagues, mentors, friends or family members to undertake key tasks, they will always be held back. It can be something as important as learning the mechanisms for website development for ongoing projects to having a set of clothes washed and ironed for the week. Whatever the case may be, workers have to be as comfortable away on assignment as they are operating from their living room if they want to grab each and every opportunity.

Filmmaking Advice From Taika Waititi

Claire Morgan
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Filmmaking Advice From Taika Waititi

Taika Waititi stands proudly as one of New Zealand’s finest exports of the 21st century. The Academy Award winner would rise to prominence with his 2007 comedy Eagle vs Shark, giving him the platform to create other titles of the genre including Boy, What We Do in the Shadows and Hunt for the Wilderpeople.

The unique styling of the Raukokore native would see him appointed by Marvel to take control of the Thor property a few years later. It would be a meteoric rise for the director, writer, producer and actor, but it was ‘overnight success’ many years in the making.

For prospective filmmakers in New Zealand who want to know the tricks of the trade from the Jojo Rabbit director, he does have some points of wisdom that he has recognised himself and passed down from his peers.

One of the keys for Taika Waititi to really hash out his concepts and venture forward with confidence is his keyboard on the computer and his pen when he has a pad of paper available. “One of the tricks I’ve learned is to keep writing no matter what,” he argues. “Force yourself to write and write and write. There might be times where I have no idea what I’m going to write.” Although he admits that it is the loneliest part of the job within the filmmaking process, it is the best method to tapping into that creative streak and exploring facets in the script that could not be discovered through other methods.

Those who don’t know the filmmaking process could deem reaching out to peers and colleagues as a weakness. Given the amount of money and egos involved in the project, it can be easy to venture forward in the belief that the director, producer, writer, actor, editor or cinematographer knows everything about their role. Taika Waititi does not follow that school of thought, admitting that he reached out to fellow Kiwi Peter Jackson for advice.

Just as he was given the opportunity to jump from comedic indie filmmaker to taking the director’s chair for the 2017 Marvel blockbuster Thor: Ragnarok, he told the award winner that he was daunted by the prospect. “Hey man, I don’t know what the f*** I’m doing,” he remarked to Jackson. “How do you do one of these big movies?”

The Lord of the Rings franchise director would advise Taika Waititi to just follow the script – metaphorically and literally. Once the call sheet has been formulated, then every participant at every level of the project understands what is expected of them and where they fit into the framework. While there have been many alterations with the movie making process, this is a principle that Jackson believes remains true no matter what.

Existing outside of the comfort zone is not something that many filmmakers will want to embrace. Once they have defined a role, they enjoy staying inside those boundaries. For Taika Waititi, creating a movie is about tapping into heightened senses and exploring new territory. “I like to find things that seem dangerous to me,” he remarked. “Things that feel that I’d be nervous for most of the time that I’m making it.”

It might sound counterintuitive because making something terrible and not knowing about it remains one of his greatest fears in the industry. “Every project I’ve gone into, if I feel like this could be the end of my career, then it’s been a really good experience,” he told Elijah Wood and Daniel Noah.

That bold and unapologetic philosophy has allowed Taika Waititi to realise his talent, even when his own doubts and reservations threated to derail his progress.

Commercial Advantages for Introducing Apple TV+

Phoebe Stevens
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Commercial Advantages for Introducing Apple TV+

Apple TV+ would launch to the general public in November of 2019, giving customers the chance to enjoy a brand new streaming service in the process. The top hitters of the business would all have a creative footprint in the endeavor. This included Apple CEO Tim Cook, Senior Creative Executive Michelle Lee, Head of Domestic Creative Development Matt Cherniss and Head of International Creative Devleopment Morgan Wandell.

More than half of American television viewers say that they were involved in streaming as of 2018, pointing to a new trend that diverted attention away from regular cable providers. With widespread access to online providers and smart television outlets, businesses like Apple understood that there were key commercial advantages for going down this path at this moment in time.

What gives a business like Apple TV+ the chance to succeed is that it is leveraging the Apple brand name and all of its affiliated products. Other developers like Hulu, Amazon, YouTube and Netflix don’t have that same luxury, giving them a global marketplace of shoppers who already buy their smartphone, their tablet, laptop, desktop and smart TV appliances. The business is worth in excess of $1.3 trillion, giving them the capital to innovate and experiment in this field.

Producing new exclusive content is where Apple TV+ is following a tried and trusted business formula. Television is a strong staple in this setting, allowing viewers to tune into an episode at their own convenience. Their lineup features The Morning Show, See, Defending Jacob, Truth Be Told, Mythic Quest: Raven’s Banquet, Central Park and Oprah’s Book Club among other shows. Some of the best Hollywood talent would be involved in these projects, featuring the likes of Chris Evans, Jason Momoa, Steve Carell, Jennifer Aniston and Reese Witherspoon.

Motion pictures have also been a point of focus for the business. Their catalogue would expand to include Hala, The Banker, Dads, The Elephant Queen, Beastie Boys Story, Killers of the Flower Moon and the 2020 Tom Hanks war film Greyhound.

A standout feature that makes Apple TV+ a big seller for the brand is the ability to enjoy cross-promotion. If there are viewers watching a program on their smartphone, they can see promotional spots for a movie they might want to see on their 4K television set. There is an increasing staple of content that gives the business a chance to push their catalogue across the Apple TV+ platform as well as their collection of digital products.

Customers have the chance to tap into the Apple TV+ dashboard through a range of devices. Streaming behaviors are different depending on the individual and rather than making one mode mandatory over another, there is the opportunity to see films and television titles on a handheld device or on a bigger screen in the family room.

Affordability is a key selling point that allows clients to view the Apple TV+ properties. For those who have purchased a new Apple phone plan, they have the chance to enjoy this service for 12 months free on selected plans. Others have the chance to signup and watch this content for a 7-day free trial before paying as little as $4.99 per month.

Customers won’t rush to sign up for Apple TV+ on a whim. This service has to match the high expectations that are set by the consumer base. With such a level of competition for streaming dollars, Tim Cook and his team have to be on the cutting edge of film and television development for the upcoming decade. Netflix might have started the online streaming service, but the likes of Apple and Amazon are building momentum with the commercial advantages incorporated within the package.

Benefits for Reporters Keeping Some Information Off The Record

Phoebe Stevens
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Benefits for Reporters Keeping Some Information Off The Record

When is the idea of off the record talks a good idea for a journalist? With media credibility dropping and public figures railing against their professional methods, there is a strong dose of skepticism about how reporters gather information and whether or not those details are accurate and credible.

For all the secrecy and doubt about this practice, there are key benefits for specialists to turn off the recorder or put down the pen and just have an unofficial discussion with a source. It is a common event that occurs with a majority of reporting.

Establishing credibility with a source is not achieved overnight. Journalists know that their title alone won’t empower people to open up to them about sensitive information. By engaging in off the record conversations, reporters have a chance to demonstrate that they can exercise discretion and withhold details that even their editors would love to print. If they show that they can keep those details private, then they will be worthwhile talking with about this story or future events.

Ideally the goal of off the record conversations between a journalist and a source is to influence and push them towards remarks that will be publicized. This objective will see the speakers name with direct quotes that make for enticing reading for subscribers and media outlets.

One of the benefits of engaging in off the record talks with identities is to get more context with a story. Public officials, celebrities and people considered “in the know” would otherwise feel limited about what they can say knowing that they could receive an amount of backlash. However, by disclosing a certain amount of information that is not for print, they know they will be pointing the journalist in another direction that will be of interest to their story. There will be no footprint of their involvement, but they understand that the further investigations will be made with the correct departments.

Although the identity of the subject with off the record talks will remain hidden, there is still the chance for the reporter to add some generic reference to their profile. “A government department official,” or “an officer on the scene” or “a family member” would be used to add another layer of description to give further context to the story, outlining that the details do come from a trusted party.

There are benefits for reporters and journalists to use the off the record method from time to time, but it is a tool that is also helpful for the subject. Especially in the domain of federal politics, elected officials on all sides of the isle will use these connections to further their own agenda while closing off conversations with media figures who they are not receptive to.

All of the onus and responsibility for off the record conversations do lie with the reporter, but there are moments where hidden sources in business and politics will attempt to use these talks to shape the narrative. That type of abuse could see them lose those privileges and alter the landscape for reporters to publish more information than they would otherwise like.

The very concept of off the record discussions are not legally binding. If something is mentioned at this time and that content is leaked to the press, that will breakdown the trust that has been established, but there is no recourse for legal action purely on the basis that they were not deemed on the record. It is a practice designed to build relationships, add context to a story, create more avenues for investigation and to keep the lines of communication open. When journalists adhere to these principles, they will remain in a position to keep those in power to account without befriending the participant.

Sean Combs and His Diverse Business Interests

Claire Morgan
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Sean Combs and His Diverse Business Interests

Rapper and entrepreneur Sean Combs has developed an entire portfolio of business interests over the course of his illustrious career. The New York native would work his way up from an intern role at Uptown Records in the 1980s before amassing upwards of $740m in net worth in 2019.

The commercial strategy of Sean Combs has not always been so straightforward and even sometimes as confusing as his stage names from P Diddy and Puff Daddy to Puffy and just plain Diddy. Yet it would be his passion and skill within the hip-hop scene that would see Combs rise to new levels and pave the way forward for East Coast rappers to emulate in the years to come.

The bread and butter commercial interests for Sean Combs always remained within music. As the founder of Bad Boy Records, the artist has been in control of the content he creates and promotes internally. This would feature albums that have gone gold and platinum through No Way Out in 1997, Forever in 1999, The Saga Continues… in 2001 and Press Play in 2006. Solo projects have not stopped Combs from joining collaborative hip-hop productions through guest appearances and even as a producer behind the scenes.

To build the brand of Sean Combs, acting has become a staple for the American entertainer. This would see the artist play a role in Monster’s Ball, Carlito’s Way: Rise to Power, Get Him to the Greek, I’m Still Here and Draft Day. These ventures were still considered side projects as Combs collected a string of Grammy Awards and MTV Video Music Awards.

With Bad Boy Records being home to a home of hip-hop artists for Sean Combs to market to a wider audience, he would expand his business interests to other fields. The sportswear apparel line Sean John would launch in 1999, building connections with major retailers that earn upwards of $500m each year. That would be the basis for another purchase in the clothing industry courtesy of Enyce in 2008, grabbing the enterprise for a cheap $20m price tag.

To create that business concept from the ground up, he knew that his marketing credentials were a key asset. If that was another skillset that was part of his repertoire, why not start a marketing organization as well? This is where Blue Flame Marketing Agency was created, connecting with the likes of Universal Pictures and Fox Searchlight as high-end clientele.

The turn of the 2010s decade saw an explosion in reality television shows geared towards the teen demographic. Sean Combs would be one who took advantage of this trend, designing Revolt TV in association with Comcast in 2013 that would focus on this type of content, offering a healthy dose of competition for MTV in this marketplace.

East Coast rappers love their drink labels and in true Sean Combs fashion, he would have to be at the forefront of a new creation. This would emerge in the form of Ciroc Vodka in 2007 where Diddy would be a brand ambassador and investor as well as a 50% stake in Deleon Tequila. It was the perfect level of brand alignment that merged his nightclub and entertainment persona through these drink brands.

Sean Combs has never been shy to take a gamble and take the good with the bad over the course of his stellar career. As far as he sees it, no one can achieve success without experiencing failure, but his adaptability and instinct for a successful commercial business project has given him the tools to amass an incredible fortune. It is indicative of his savvy across a range of different sectors.

Best Investment Advice From Businessman Richard Branson

Ethan White
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Best Investment Advice From Businessman Richard Branson

Being wise with investment decisions in a business context is never a straightforward exercise. There are peaks and troughs that will be experienced along the journey, but there are some principles and philosophies that help to guide participants in the right direction. English entrepreneur Richard Branson is one such example, working his way up to establish the Virgin Group enterprise that expanded to shopping centres, music stores, air travel and even space travel.

That sudden rise to prominence from the London native did not occur by chance. Through strategic developments and savvy investment decisions, he would soon amass a fortune beyond the $4 billion figure. When Branson speaks about investment in the business world, people sit up and take notice.

Risk taking is a central component that Richard Branson believes in above all else. He would famously outline that “the brave may not live forever, but the cautious do not live at all.” Fear of failure will hold people back in life but that willingness and personal drive to make a successful investment decision work requires a degree of calculated risk. If there is a service or commodity that offers value to the community and there is the willingness to bring that concept to fruition, then there should be no major hurdles to reaching the end objective.

Keeping commercial ties and respecting relationships can be difficult to achieve in the investment world, but Richard Branson argues that an amicable parting of the ways is far better than aggressively burning bridges. This works on a number of counts. The first is to uphold a pleasant and respectable reputation amongst peers. The second is to keep those relationships in case there are opportunities down the road for both parties.

Empowering employees to think outside of the box and break with convention might not sound like a sound approach for those businesses that want to micromanage their investment. However, Richard Branson is of the opinion that a stale and uniform corporate culture actually harms the potential progress that could be made. The risk taking philosophy should not just be limited to the owner or the CEO, but those engineers, developers and marketers who have to be on the cutting edge of their field.

Standing out from the crowd with a business name is not an easy task. Given the millions of listings that exist around the globe, developing a unique and organic title can be a major headache. Richard Branson believes that this is essential for those ventures that want to separate themselves from the crowd and to give the project some valuable brand recognition in the process. There are few better examples of that than the Virgin empire.

Collecting a wide canvas of opinion is an approach that Richard Branson finds beneficial before making a key investment decision. Being surrounded by ‘yes men’ or paid consultants is not a healthy environment because it does not challenge assertions or push boundaries. If there is a consensus among community members about key investment strategies, then that will point towards a favourable outcome.

A principle that Richard Branson has lived by for five decades and counting in this environment is to enjoy investing in business ideas. Without this love and passion for commercial concepts like music and air travel, it will be impossible to sustain the motivation to see the investment grow and see its potential realised.

Branson has made mistakes and suffered indignities before. Given his tenancy towards taking risks, it is likely to happen again. Yet these core principles in business should offer a renewed focus for entrepreneurs who have to invest in commercial infrastructure, marketing campaigns, partnerships, product components and human beings.

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